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ومن الترويج للمحتوى الذي يدفع المشاركة إلى استخراج البيانات الجغرافية والديموجرافية والشخصية المعلومات التي تجعل الرسائل تلقى صدى لدى المستخدمين.عادةً ما يكون الاستثمار في الوسائط التقليدي